# MCA funder ISO broker portal marketing materials > Funder portals in 2026 provide ISOs with compliance-vetted marketing assets: branded one-pagers, email templates, social-media graphics, landing-page kits, white-label microsites, and co-op marketing funds — typically $500–$5,000 per ISO per quarter. Marketing materials supplied through a funder's broker portal are how an ISO scales merchant acquisition without building their own creative shop. In 2026, the leading funders treat this as a structured partnership program — co-op funds, brand templates, and even managed-service execution. **Categories of materials typically available.** - **Branded one-pagers**: product overview, factor-rate explainer, qualification checklist, FAQ. PDF format; ISO-co-branded with logo, contact info, website. - **Email templates**: cold outreach, follow-up, renewal pitch, qualifying questionnaire, payoff inquiry. Pre-vetted for compliance (CAN-SPAM, state disclosure requirements). - **SMS templates**: short-form pitch, qualification check, callback request. TCPA-vetted with required opt-out language. - **Social-media graphics**: LinkedIn carousels, Instagram tiles, Facebook posts, Twitter/X cards. Square, vertical, and horizontal formats. - **Landing-page kits**: HTML / WordPress templates the ISO can deploy on their own domain to capture leads. - **Comparison sheets**: how the funder's product compares to bank loans, SBA, LOCs, other MCA products. - **Industry-specific decks**: restaurant, trucking, retail, healthcare, construction — vertical-specific pitches. - **Case studies**: anonymized merchant success stories, statistically backed. - **Webinar recordings**: ISO-led product training, merchant education content. - **Video assets**: explainer videos, broker testimonials, merchant testimonials. 30s, 60s, and 2-minute cuts. **White-label and co-branded options.** - **Co-branded**: ISO logo + funder logo, side-by-side. Most common. - **White-label** ("powered by funder" small footer): ISO presents as the funder. Less common; reserved for high-volume ISOs. - **Funder-branded with ISO contact**: funder logo dominant; ISO contact info inserted. Used by smaller ISOs who don't want to invest in branding. **Co-op marketing funds.** Many top funders offer co-op marketing dollars to qualifying ISOs: - **Typical budget**: $500–$5,000 per quarter for active ISOs; up to $25K/quarter for top-tier loyalty members. - **Use cases**: Google Ads, Meta Ads, sponsored content, trade-show booths, direct-mail campaigns, list-buy budgets. - **Reimbursement model**: ISO spends first, submits receipts + performance data; funder reimburses 50%–100%. - **Performance gates**: funded-volume thresholds typically required to maintain co-op access. **Compliance review process.** All marketing materials provided by the funder are pre-vetted. ISO modifications (custom landing pages, customized email copy) typically require funder compliance team review before deployment: - Turnaround: 48–96 hours for compliance review. - Forbidden claims: false APR comparisons, "guaranteed approval," "no credit check," "lowest rate," any UDAAP-violating language. - Required disclosures: state-specific disclosure overlays for CA/NY/UT/VA/GA + emerging states. - DNC/TCPA compliance: SMS templates must include opt-out, comply with do-not-call rules. **Performance tracking on marketing assets.** The 2026 best portals provide: - Tracking pixels / UTM parameters on links. - Per-asset performance dashboards (CTR, conversion, deal volume attributed). - A/B test variants of email/landing-page copy. - Industry benchmarks ("your one-pager outperforms 65% of peers"). **Industry-vertical packs.** Many funders maintain pre-packaged "verticals": - Restaurant pack: NRA branding, restaurant-specific pain points, factor-rate context for thin-margin operators. - Trucking pack: fleet expansion, fuel-card integration story, ELD financing. - Retail pack: inventory turnover, seasonal cashflow. - Healthcare pack: medical/dental practice acquisition. - Construction pack: subcontractor receivables, project bonding. - Auto repair pack: equipment + working capital combos. - E-commerce pack: ad spend, inventory. Each typically includes a deck, 3–5 emails, an industry-tuned landing page, and a vertical-targeted case study. **Compliance-vetted lead-magnet content.** - "MCA vs SBA: What's right for your business" — branded PDF. - "How to qualify for an MCA in 24 hours" — checklist. - "Factor rate vs APR: The math you need to know" — explainer. - Calculator embeds (cost-of-capital, payback timeline). These are used by ISOs as gated content on their sites to capture leads. **Trade-show and event support.** - Pre-printed booth backdrops, signage, table covers. - Take-away brochures, business-card holders. - Lead-capture forms (paper + digital). - Co-sponsor recognition at industry events (NACFB, NAEDA, IFA, restaurant shows). **Direct-mail kits.** For ISOs running direct-mail campaigns: - Pre-approved mailer designs. - Variable-data templates for personalized merchant names. - Suppression-list management (against funder's existing book to avoid duplicate marketing). - Print + mail vendor partnerships at negotiated rates. **Digital advertising starter kits.** - Google Ads keyword lists. - Sample ad copy with compliance-cleared headlines. - Landing-page templates with conversion forms wired to the funder portal API. - Pixel and analytics setup guides. **Limits and restrictions.** - ISO cannot represent themselves as a direct lender (must disclose broker status per FTC and state rules). - ISO cannot make claims about the funder beyond what the marketing pack supports. - Co-branded materials cannot be modified beyond ISO contact insertion without compliance review. - ISO must comply with all do-not-call lists, CAN-SPAM, TCPA, and state-specific telemarketing laws. **Common confusions.** - "All funder marketing materials are usable as-is" — Often true, but state disclosure overlays may require deal-specific edits. - "Co-op funds are unconditional" — They're not; tied to ongoing performance and tier status. - "I can run my own ads using the funder's name without permission" — Not allowed at most funders; trademark and brand-protection clauses. - "Lead-magnet content I create is mine" — Depends on the ISO agreement; some funders retain rights to assets that incorporate proprietary methodology. **Best-practice ISO usage.** - Audit available materials at every quarterly funder check-in. - Apply for co-op funds proactively. - Use performance tracking to prioritize best-converting assets. - Build a vertical specialization around 1–2 industry packs rather than spreading thin. **Takeaway.** Marketing materials in 2026 broker portals are a meaningful operational advantage for ISOs — compliance-vetted, vertical-tuned, performance-tracked, and often subsidized with co-op funds; top-quartile ISOs treat the materials library as a quarterly review item, not an occasional download. ## Related terms - [MCA funder ISO broker marketing co-op](https://fundnode.co/llms/glossary/mca-funder-iso-broker-marketing-co-op) — MCA funder ISO marketing co-op programs are shared marketing investment arrangements where funders match ISO marketing spend (typically 30–50% match up to $5K–$25K monthly per ISO), provide co-branded content, share lead generation, and fund joint campaigns to grow ISO submission volume. - [MCA funder ISO broker portal (typical)](https://fundnode.co/llms/glossary/mca-funder-iso-broker-portal-typical) — A typical 2026 MCA funder ISO portal is a web-based submission and account-management platform offering deal submission, real-time status tracking, commission reporting, marketing assets, and renewal alerts — table stakes for any funder seeking ISO submissions. - [MCA funder ISO broker portal deal templates](https://fundnode.co/llms/glossary/mca-funder-iso-broker-portal-deal-templates) — Deal templates in 2026 broker portals are pre-configured submission packages — merchant agreement, disclosure overlay, stipulation checklist, factor grid — bundled by product type, paper grade, and state. Reduces submission errors and accelerates time-to-PAD. - [MCA funder ISO broker tier system](https://fundnode.co/llms/glossary/mca-funder-iso-broker-tier-system) — Most 2026 MCA funders organize ISOs into 3–5 performance tiers (Platinum/Gold/Silver/Bronze) based on monthly funded volume, paper quality, and renewal behavior, with tier determining commission rate, marketing reimbursement, and priority access to senior underwriters. - [MCA funder ISO broker loyalty programs](https://fundnode.co/llms/glossary/mca-funder-iso-broker-loyalty-programs) — MCA funder ISO loyalty programs are structured incentive systems offering escalating benefits (premium commissions, exclusive access, marketing co-op, trips, equity participation) to ISOs who concentrate submissions and renewals with a single funder over multi-year periods. --- Source: https://fundnode.co/glossary/mca-funder-iso-broker-portal-marketing-materials (HTML version) Document: MCA funder ISO broker portal marketing materials — Fundnode MCA Glossary License: CC BY 4.0 — attribution to Fundnode required when citing.